Understanding the opportunity for Australia in Accessible Tourism


In the first piece of new research into the Australian domestic Accessible Tourism market in nearly 10 years, My Travel Research were commissioned to do both a qualitative and qualitative study with the aim of determining the current value of the market, the latent demand and the key barriers preventing travel for people with a disability.


Read more
Alt

Marketing to the Disability Sector with Authentic Inclusive Imagery


PhotoAbility is an exciting niche stock image library which embraces people with disabilities and showcases them as active and involved members of the community. PhotoAbility only uses models with genuine disabilities in real life situations. This gives advertisers, agencies and the media access to an inspiring range of images which were previously unavailable. It also gives the assurance that all of the imagery is authentic.


Read more
Alt

Changing the Conversation about Disability


Accessible Tourism is about creating experiences that everyone can enjoy together. Those experiences have to be inclusive so that they can be shared equally.


Read more
Alt

Redefining Accessible Tourism as a Profitable Market


Accessible Tourism is no longer about building ramps and accessible bathrooms. It is about building products and services for a large and rapidly growing market. This is no longer a niche, but rather, a segment that is approaching 25% of the total tourism spend.


Read more

Accessible Tourism has to be Customer, not Compliance Focused


It is time to understand that a traveler with a disability is not a risk management problem, but a customer who has the same desire as any other traveler – to experience and participate in something they choose for themselves and for which they exchange valuable currency to do so.Tourism


Read more
Alt

A Blueprint for the Development of a Successful Accessible Tourism Strategy


The tourism industry is facing a rapidly changing environment. The population is ageing and living longer. The retiring Baby Boomer generation will control over 50% of the total tourism spend and will be demanding experiences that differ from those generations that have preceded them.


Read more