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Why using authentic imagery is important


Recently we have seen some new entrants into the market and some major government departments produce recent advertising and brochures containing "fake" stock imagery. Unfortunately, the stock image world is full of imagery that uses able bodied models placed in wheelchairs for the purpose of a photoshoot.


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Understanding the opportunity for Australia in Accessible Tourism


In the first piece of new research into the Australian domestic Accessible Tourism market in nearly 10 years, My Travel Research were commissioned to do both a qualitative and qualitative study with the aim of determining the current value of the market, the latent demand and the key barriers preventing travel for people with a disability.


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Grampians All-Abilities Trail Guide


This guide contains a selection of 25 walking tracks in and around Grampians National Park that can be accessed by people with limited mobility.


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Hand Cycling at Point Nepean National Park


Parks Victoria are embarking on developing a trail grading system to guide potential handcycle riders on the suitability of selected trails in a number of National Parks. The system will grade trails in a similar manner to walking and ski trails based on length, gradient and sustained climbing/descent.


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Beach wheelchairs open up Bay in Port Phillip


St Kilda is now home to Australia 's most accessible beach, following Port Phillip Council's launch there today of beach wheelchairs and matting to ensure people with disabilities can enjoy a day at the Bay.


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Marketing to the Disability Sector with Authentic Inclusive Imagery


PhotoAbility is an exciting niche stock image library which embraces people with disabilities and showcases them as active and involved members of the community. PhotoAbility only uses models with genuine disabilities in real life situations. This gives advertisers, agencies and the media access to an inspiring range of images which were previously unavailable. It also gives the assurance that all of the imagery is authentic.


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